Maruti Suzuki launches ArenaVerse; a Metaverse platform for customers
Maruti Suzuki India Limited (MSIL) has launched ArenaVerse, a Metaverse platform for the ARENA showroom network. Users will be able to immerse themselves in an interactive virtual experience with their choice of Maruti Suzuki vehicles via ArenaVerse. Furthermore, the platform's launch reinforces the company's commitment to providing a more interactive and immersive retail experience for potential customers, as they will be able to digitally interact with sales representatives and configure cars in ArenaVerse.
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